Egypt Connect Prediction Booth
Egypt Connect · The Prediction Booth
InMobi×Microsoft
01 / 09

Proposal · Egypt Connect activation

The Prediction Booth

One question for every guest at Egypt Connect: what changes in advertising by 2027? Each guest answers in 20 seconds, on camera, in a booth built for InMobi and Microsoft.

Date 11 Nov 2026Venue Kempinski Nile, CairoHours 10:00 – 15:00
InMobi×Microsoft

The idea

“What changes in advertising by 2027?”

The room is full of marketers, media buyers and founders. They all have an opinion. We give them a stage for it, branded end to end by the two hosts.

Ask

One question, every guest

The prompter asks the same question all day, so the answers add up to one story about the market.

Film

Press start, talk for 20 seconds

The camera is built into the booth. Guests press one button and answer, with no one standing behind a lens. Each clip comes out vertical and ready for LinkedIn, Instagram and TikTok.

Share

Phone first, then the wall

The guest scans a QR code and gets the clip. The same take goes live on the reel wall facing the room.

The booth

Built in the hosts’ colours, from floor to header.

A 3.0 × 2.5 m set with one fixed camera unit: camera, ring light, prompter and a start button, already mounted and framed. Drag to look around, or press the glowing button on the unit to run a take.

Drag to orbit · scroll to zoom
Guest flow · live
  1. 0:00Step on the mark
  2. 0:10Press start and read the question
  3. 0:15Record one prediction, 20 seconds
  4. 0:40Scan the QR to get the clip
  5. 0:45It joins the reel wall
Branded surfaces
  • Camera unit · camera, light, prompter and start button in one branded column
  • Backdrop · behind every clip, so each video carries Egypt Connect
  • Header beam · booth name with both hosts
  • Reel wall · moving strip of the latest takes, facing the room
  • Podium · QR to get the clip
  • Floor mark · where to stand

The reel

What the room will hear.

Every take becomes a vertical clip with captions, the Egypt Connect frame and a timer. Tap a clip to play it large.

These predictions and roles are samples written for this proposal. On the day, every clip is a real guest who has agreed to be filmed.

AI agents in mediaLock screenCreators in-houseSearch as conversationArabic-first creativeFirst-party dataRetail mediaAttention metricsCopilotsTrust

After the scan

The QR opens a second, branded layer.

Scanning the podium code opens an Egypt Connect page on the guest’s phone. It holds their clip, then gives them two more ways to take part. Every tap is branded InMobi × Microsoft, and every vote feeds the 2027 Pulse.

  • 01Your clip. Watch it, save it, post it with the Egypt Connect frame already on.
  • 02Pick your theme. Tag your prediction and see how the room is voting, live.
  • 03Agree or not? Swipe through other guests’ predictions and see where you stand.
  • 04See you in 2027. Opt in to get your prediction back at next year’s Egypt Connect.
Egypt ConnectInMobiMicrosoft
Camera
POINT AT THE PODIUM CODE

Tap “Scan the code” to open the guest page.

#EgyptConnect · Kempinski Nile · 11.11.2026

Guest flow

Under a minute, start to finish.

0:00

Step in

A host greets the guest and points to the mark on the floor.

0:10

Press start

The guest presses the button. The prompter shows the question and a 3-2-1 countdown.

0:15

Record

The mounted camera records one 20-second take. Captions are added automatically.

0:40

Scan

The branded code opens the guest page: their clip, a theme vote and a swipe through the room’s predictions.

0:45

Go live

The take joins the reel wall the whole room can see.

What InMobi and Microsoft take home

Content, reach and a read on the market.

Content

A month of posts

Every take is a 20-second clip in the Egypt Connect frame. The best 30 become a series for both brands’ channels.

Reach

Guests post for you

Each guest shares a clip of themselves with the event branding, to their own network.

Insight

The 2027 Pulse

A one-page read of every prediction, grouped by theme, delivered the week after the event. Sample below.

AI and copilots31%
Mobile and lock screen22%
Creators16%
Data and trust14%
Other17%

Illustrative split, not real results.

Callback

Next year’s opener

At Egypt Connect 2027, play the predictions back to the room and see who called it.

On the day

Small footprint, fast turnaround.

Footprint3.0 × 2.5 m, 2.9 m high with header
CameraFixed, pre-framed camera unit with ring light, prompter and a start button; guests run it themselves
CrewA host to welcome guests and a producer checking each clip; nobody operates a camera
Clip20 s, vertical 9:16, captions, Egypt Connect frame
DeliveryQR to the guest’s phone in minutes; full set to both teams the next morning
BrandingBackdrop, header beam, reel wall, podium and floor mark, built from InMobi and Microsoft brand kits
ConsentEvery guest opts in before recording; no clip is published without it
Venue needsTwo power sockets and Wi-Fi for uploads